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Lose Your First 20+ Lbs in 90 Days

Without Extreme Dieting or Living in the Gym

A revolutionary, identity-first approach for men who are done starting over and want results that actually last.

Apply for the BetterMan Blueprint

WHO THIS IS FOR

This is for you if…

You're a man between 30–50

You've tried losing weight before and it didn't stick

You're successful elsewhere but frustrated with your health

You want to lose your first 20+ lbs without making your life revolve around food or the gym

This is NOT for you if...

You're looking for a quick fix

You want extreme dieting or aggressive training

You're unwilling to change how you live

The Problem

YOU'RE NOT FAILING — YOUR PLAN IS

Most men don't struggle with weight loss because they lack discipline.

Motivation-based plans break under stress.

Rigid rules collapse when routines change.

Every restart makes the process feel heavier than the last.

FAT LOSS ISN'T THE GOAL. IDENTITY IS.

When you stop chasing the scale and start becoming the kind of man who naturally stays lean, weight loss becomes a side effect.

Science Backed guidance

Guidance grounded in proven science, designed to work in real life—not just on paper.

Identity-First Plan

Your program is built around who you'rebecoming, not just what you're doing.

Guided Implementation

Weekly coaching calls ensure you're executing correctly and staying accountable.

Continuous Progress

We track meaningful metrics and adjustyour plan as you evolve.

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About Eddy

Program

The BetterMan Blueprint (90 Days)

Built for men who are done negotiating with themselves and ready to live at a higher standard.

Rebuild Your Identity

Shift from “trying to lose weight” to becoming the disciplined, confident man who naturally lives by higher standards.

Rebuild Your Identity

Shift from “trying to lose weight” to becoming the disciplined, confident man who naturally lives by higher standards.

Rebuild Your Identity

Shift from “trying to lose weight” to becoming the disciplined, confident man who naturally lives by higher standards.

Install Simple, Repeatable Habits

Follow a proven daily system that removes guesswork and builds momentum — so progress becomes automatic, not exhausting.

Install Simple, Repeatable Habits

Follow a proven daily system that removes guesswork and builds momentum — so progress becomes automatic, not exhausting.

Install Simple, Repeatable Habits

Follow a proven daily system that removes guesswork and builds momentum — so progress becomes automatic, not exhausting.

Lose 20+ Pounds Without the Fight

Stop relying on motivation. Create structure, raise your standards, and make fat loss the byproduct of who you’ve become.ght" to naturally living as a lean man.

Lose 20+ Pounds Without the Fight

Stop relying on motivation. Create structure, raise your standards, and make fat loss the byproduct of who you’ve become.ght" to naturally living as a lean man.

Lose 20+ Pounds Without the Fight

Stop relying on motivation. Create structure, raise your standards, and make fat loss the byproduct of who you’ve become.ght" to naturally living as a lean man.

How It Works

THE 5 PHASES

A 90-day guided transformation designed to rebuild your identity, habits, and standards.

01 Reframe the Win

We remove the scale as the judge and redefine progress.

01 Reframe the Win

We remove the scale as the judge and redefine progress.

01 Reframe the Win

We remove the scale as the judge and redefine progress.

02 Install the Identity

You stop relying on motivation and start living by standards.

02 Install the Identity

You stop relying on motivation and start living by standards.

02 Install the Identity

You stop relying on motivation and start living by standards.

03 Build the Foundation

Protein-first nutrition, strength training, daily movement — nothing extreme.

03 Build the Foundation

Protein-first nutrition, strength training, daily movement — nothing extreme.

03 Build the Foundation

Protein-first nutrition, strength training, daily movement — nothing extreme.

04 Align the Environment

Your clothes, food setup, and routines reinforce who you’re becoming.

04 Align the Environment

Your clothes, food setup, and routines reinforce who you’re becoming.

04 Align the Environment

Your clothes, food setup, and routines reinforce who you’re becoming.

05 Lock the Identity

Fat loss becomes sustainable because it’s who you are now.

05 Lock the Identity

Fat loss becomes sustainable because it’s who you are now.

05 Lock the Identity

Fat loss becomes sustainable because it’s who you are now.

THE OUTCOME

What changes in 90 days

20+ lbs lost (for most men)

Clothes fit better

Higher confidence and presence

Better performance at work

No obsession with food

A system you can actually maintain

You don’t leave with a diet.

You leave with a way of living.

Each 90-day cohort is limited to 10 men.

This isn’t a course you buy and forget about. It’s a hands-on implementation of the BetterMan Blueprint for men who are done starting over — and ready to lose their first 20+ pounds by rebuilding their identity, habits, and standards. Kept intentionally small to ensure depth, not volume.

The BetterMan Blueprint

limited to 10 men

$1,497

TOTAL VALUE: $5,349

90 days of live coaching and guided implementation with Eddy (Value: $3,000+)

Complete BetterMan Blueprint curriculum (identity, nutrition, training, and environment framework) (Value: $1,000+)

Structured nutrition system (protein-first, flexible framework no rigid meal plans (Value: $250+)

Strength training foundation protocol designed for busy men (Value: $99+)

Private, small-group community (limited to 10 men per cohort) (Value: $750+)

Full 90-day implementation roadmap + tools, templates, and tracking systems (Value: $250+)

Apply

Or 2 monthly payments of $750

Guaranteed safe & secure checkout

Over 250+ Reviews

testimonials

WHAT OTHERS ARE SAYING

He is attentive, motivating, reliable and truly dedicated to helping his clients achieve their goals. Highly recommended!
joyce caba
He is attentive, motivating, reliable and truly dedicated to helping his clients achieve their goals. Highly recommended!
joyce caba
Love working with Eddy and his approach is fitness is tailored to my goals. Have gotten much stronger in 2023 through his guidance!
Megan Nyvold
Love working with Eddy and his approach is fitness is tailored to my goals. Have gotten much stronger in 2023 through his guidance!
Megan Nyvold
Fantastic Program. The ability to feel stronger, more energetic is an amazing feeling that Eddy provides.
Kevin Spencer
Fantastic Program. The ability to feel stronger, more energetic is an amazing feeling that Eddy provides.
Kevin Spencer

He is attentive, motivating, reliable and truly dedicated to helping his clients achieve their goals. Highly recommended!

joyce caba

Love working with Eddy and his approach is fitness is tailored to my goals. Have gotten much stronger in 2023 through his guidance!

Megan Nyvold

Fantastic Program. The ability to feel stronger, more energetic is an amazing feeling that Eddy provides.

Kevin Spencer

He is attentive, motivating, reliable and truly dedicated to helping his clients achieve their goals. Highly recommended!
joyce caba
He is attentive, motivating, reliable and truly dedicated to helping his clients achieve their goals. Highly recommended!
joyce caba
Best Support and knowledge system with Eddie Rosell fitness 🙏 I will forever be grateful!!! Lost 42lbs so far since May That's a big deal at my age
Ina Lopez
Best Support and knowledge system with Eddie Rosell fitness 🙏 I will forever be grateful!!! Lost 42lbs so far since May That's a big deal at my age
Ina Lopez
Fantastic Program. The ability to feel stronger, more energetic is an amazing feeling that Eddy provides.
Kevin Spencer
Fantastic Program. The ability to feel stronger, more energetic is an amazing feeling that Eddy provides.
Kevin Spencer

He is attentive, motivating, reliable and truly dedicated to helping his clients achieve their goals. Highly recommended!

joyce caba

Best Support and knowledge system with Eddie Rosell fitness 🙏 I will forever be grateful!!! Lost 42lbs so far since May That's a big deal at my age

Ina Lopez

Fantastic Program. The ability to feel stronger, more energetic is an amazing feeling that Eddy provides.

Kevin Spencer

About me

Why I built this

I'm Eddy.

Over 20 years ago, I lost over 125 pounds — and more importantly, I learned why most men eventually gain the weight back.

It wasn't because they lacked discipline. It was because they were given systems that relied on motivation, restriction, and short-term intensity — not identity, structure, and sustainability.

Since then, I've spent decades studying nutrition, physiology, and behavior change, working with men who are successful in every area of life except their health.

Men don't need another diet.

They need a way of living that survives real life.

That's why I built The BetterMan Blueprint — a grounded, identity- first framework that helps men lose their first 20+ pounds without extreme dieting or living in the gym. This isn’t about pushing harder. It’s about operating differently. And once that foundation is in place, the results tend to take care of themselves.

The BetterMan Blueprint is the framework I wish I had the first time.

"I don't coach extremes. I coach systems that survive real life."

— Eddy, Founder

"I don't coach extremes. I coach systems that survive real life."

— Eddy, Founder

"I don't coach extremes. I coach systems that survive real life."

— Eddy, Founder

Ready to stop starting over?

If you’re done fighting your body and want a system that actually fits your life, apply below.

What's Included

90-day guided implementation of the BetterMan Blueprint

Clear nutrition framework (no rigid meal plans)

Strength-focused training guidance

Habit and identity coaching

Ongoing support with weekly coaching calls

Apply for the BetterMan Blueprint